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Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.].
GMDText
LanguageEng
Classification658.83 M341 2006
PublisherWharton School Publishing, Upper Saddle River, N.J. , c2006
SubjectMarketing research.Marketing -- Mathematical models.
Descriptionxvi, 359 : ill. ; 25 cm.
ISBN9780131873704

Notes

Includes bibliographical references.
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1
066708
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LIBRARY
658.83 M341 2006
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