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Positioning : the battle for your mind / Al Ries, Jack Trout.
GMDText
LanguageEng
Classification659.1 R445p 2001
PublisherMcGraw-Hill, New York ; London., c2001
SubjectPositioning (Advertising).
Descriptionviii, 213 p. ; 21 cm.
ISBN9780071373586

Notes

"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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1
064821
LIBRARY
LIBRARY
659.1 R445p 2001
Available
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