| GMD | Text |
| Language | Eng |
| Classification | 658.827 Aa41b 2004 |
| Publisher | Free Press, New York, c2004 |
| Subject | Brand name products -- Planning.Branding (Marketing)Brand name products -- Management.Brand name products -- Valuation -- Management. |
| Description | xviii, 348 p. : ill. ; 24 cm. |
| ISBN | 9780743249386 |