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Advanced brand management : from vision to valuation / Paul Temporal.
Temporal, Paul
GMDText
LanguageEng
Classification658.827 T249a 2002
PublisherJohn Wiley & Sons, Inc., Singapore, 2002
SubjectBrand name products -- Management -- Case studies
TopicBusiness
Descriptionxv, 296 p. : ill. ; 24 cm.
ISBN9780471479253

Notes

Includes index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
063704
LIBRARY
LIBRARY
658.827 T249a 2002
Available
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