GMD | Text |
Language | Eng |
Classification | 658.827 G862b 2004 |
Publisher | McGraw-Hill, New York , 2004 |
Subject | Brand name products -- Management -- Case studiesBranding (Marketing) -- Management |
Topic | Business |
Description | xvi, 224 p. : ill. ; 24 cm. |
ISBN | 9780071403290 |