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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Perreault, William DCannon, Joseph PMcCarthy, E. Jerome (Edmund Jerome)
GMDText
LanguageEng
Classification658.8 M127B 2014
PublisherMcGraw-Hill/Irwin, New York, NY, c2014
Edition19th ed.
SubjectMarketing -- Management.
TopicBusiness
Descriptionxl, 725 p. : col. ill. ; 29 cm.
ISBN9780078028984

Notes

Includes index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
062500
LIBRARY
REFERENCE
658.8 M127B 2014
Available
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