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Marketing management : analysi...
Kotler, Philip
Marketing management : analysis, planning, and control /
/ Philip Kotler.
Kotler, Philip
GMD
Text
Language
Eng
Classification
658.802 K848
Publisher
Prentice-Hall, Englewood Cliffs, NJ, c1972
Edition
2nd ed.
Subject
Marketing -- Management.
Description
xiv, 885 p., xviii : ill. ; 24 cm.
ISBN
9780135573891
Notes
Includes bibliographical references.
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Status
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