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Cases in consumer behavior /
Blackwell, Roger D, Engel, Jam...
Cases in consumer behavior / / by Roger D. Blackwell, James F. Engel and David T. Kollat.
Blackwell, Roger DEngel, James F.
GMDText
LanguageEng
Classification658.834 B568
PublisherHolt, Rinehart & Winston, New York, c1969
SubjectConsumers.
SeriesHolt, Rinehart & Winston marketing series
Descriptionxiii, 431 p. : ill. ; 24 cm.

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Includes bibliographical references.
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