GMD | Text |
Language | Eng |
Classification | 659.1 K678 |
Publisher | Prentice-Hill, Englewood Cliffs, N.J., c1983 |
Edition | 8th ed. |
Subject | Advertising. |
Series | The Prentice-Hall series in marketing |
Description | xvi, 636 p., [7] p. of plates : ill. ; 24 cm. |
ISBN | 9780136432135 |