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Marketing management and admin...
Britt, Steuart Henderson, Boyd...
Marketing management and administrative action / / Steuart Henderson Britt, Harper W. Boyd.
Britt, Steuart HendersonBoyd, Harper W.
GMDText
LanguageEng
Classification658.8 B777
PublisherMcGraw-Hill, New York, c1978
Edition4th ed.
SubjectMarketing -- Management.
SeriesMcGraw-Hill series in marketing
Descriptionxi, 466 p. : ill. ; 24 cm.
ISBN9780070079236

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Includes index.
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