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Consumerism : search for the c...
Aaker, David A.
Consumerism : search for the consumer interest / / edited by David A. Aaker and George S. Day.
Aaker, David A.
GMDText
LanguageEng
Classification339.470973 C766
PublisherFree Press, New York, c1974
Edition2nd ed.
Descriptionxxvii, 460 p. : ill. ; 25 cm.

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Includes bibliographical references and index.
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