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Marketing theory : evolution a...
Sheth, Jagdish N., Gardner, Da...
Marketing theory : evolution and evaluation / / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett.
Sheth, Jagdish N.Gardner, David Morgan, 1936-Garrett, Dennis E
GMDText
LanguageEng
Classification658.8001 Sh59
PublisherWiley, New York, c1988
SubjectMarketing.
Descriptionxi, 231 p. ; 24 cm.
ISBN9780471635277

Notes

Bibliography: p. 203-231.
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044620
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658.8001 Sh59
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