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Marketing management /
Park, C. Whan, Zaltman, Gerald
Marketing management / / C. Whan Park, Gerald Zaltman.
Park, C. WhanZaltman, Gerald
GMDText
LanguageEng
Classification658.8 B692
PublisherDryden Press, Chicago, c1987
SubjectMarketing -- Management.
Descriptionxvi, 656 p., [8] p. of plates : ill. (some col.) ; 24 cm.
ISBN9780030055980

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Includes bibliographical references and indexes.
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