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Strategic marketing for nonpro...
Kotler, Philip, Andreasen, Ala...
Strategic marketing for nonprofit organizations / / Philip Kotler, Alan R. Andreasen.
Kotler, PhilipAndreasen, Alan R., 1934-
GMDText
LanguageEng
Classification658.8 K848
PublisherPrentice-Hall, Englewood Cliffs, NJ, c1987
Edition3rd ed.
SubjectNonprofit organizations -- Marketing.Nonprofit organizations -- United States -- Marketing -- Case studies.
SeriesThe Prentice-Hall series in marketing
Descriptionxvi, 670 p. : ill. ; 24 cm.

Notes

Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.
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