GMD | Text![]() |
Language | Eng |
Classification | 380.1 L944 |
Publisher | Prentice-Hall, Englewood Cliffs, NJ, c1991 |
Edition | 2nd ed. |
Subject | Marketing.Professions -- Marketing.Service industries -- Marketing. |
Series | The Prentice-Hall series in marketing |
Description | xvi, 526 p. : ill. ; 24 cm. |
ISBN | 9780138070663 |