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Marketing : an introduction /
Kotler, Philip, Armstrong, Gar...
Marketing : an introduction / / Philip Kotler, Gary Armstrong.
Kotler, PhilipArmstrong, Gary (Gary M.)
GMDText
LanguageEng
Classification658.8 K846
PublisherPrentice Hall, Englewood Cliffs, N.J., c1993
Edition3rd ed.
SubjectMarketing.
Descriptionxxiv, 632 p. : ill. ; 26 cm.
ISBN9780135545935

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Includes bibliographical references and indexes.
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