| GMD | Text |
| Language | Eng |
| Classification | 658.848 M834 |
| Publisher | Prentice-Hall, New Jersey, c1997 |
| Subject | Export marketing -- Cross-cultural studies -- Handbooks, manuals, etc.International trade -- Cross-cultural studies -- Handbooks, manuals, etc.International business enterprises -- Cross-cultural studies -- Handbooks, manuals, etc.Intercultura |
| Topic | Business |
| Description | xiv, 479 p. : ill., forms ; 25 cm. |
| ISBN | 9780135314845 |