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Marketing management : strateg...
Guiltinan, Joseph P., Paul, Go...
Marketing management : strategies and programs / / Joseph P. Guiltinan, Gordon W. Paul.
Guiltinan, Joseph P.Paul, Gordon W.
GMDText
LanguageEng
Classification658.8 G946
PublisherMcGraw-Hill, New York, c1991
Edition4th ed.
SubjectMarketing -- Management.
SeriesMcGraw-Hill series in marketing
Descriptionxvii, 449 p. : col. ill. ; 25 cm.
ISBN9780070489424

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Includes bibliographical references and index.
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