| GMD | Text |
| Language | Eng |
| Classification | 658.83 K623 |
| Publisher | McGraw-Hill, New York, c1991 |
| Edition | 4th ed. |
| Subject | Marketing -- Management.Marketing -- Research. |
| Series | McGraw-Hill series in marketing |
| Description | xxi, 856 p. : ill. (some col.), maps ; 24 cm. |
| ISBN | 9780070347571 |