| GMD | Text |
| Language | Eng |
| Classification | 658.802 C268 |
| Publisher | Prentice Hall, Englewood Cliffs, N.J., c1993 |
| Edition | 2nd ed. |
| Subject | Marketing -- Management -- Case studies.Marketing -- Decision making -- Case studies. |
| Description | xxvii, 819 p. : ill. ; 25 cm. |