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Developing business strategies...
Aaker, David A.
Developing business strategies / / David A. Aaker.
Aaker, David A.
GMDText
LanguageEng
Classification658.4012 Aa41
PublisherWiley, New York, c1992
Edition3rd ed.
Descriptionxvi, 394 p. : ill. ; 24 cm.

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Includes bibliographical references and index.
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