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Managing services : marketing,...
Lovelock, Christopher H
Managing services : marketing, operations, and human resources / / compiled by Christopher H. Lovelock.
Lovelock, Christopher H
GMDText
LanguageEng
Classification658 M311m
PublisherPrentice Hall, Englewood Cliffs, N.J., c1992
Edition2nd ed.
SubjectManagement.Marketing.Service industries -- Management.
Descriptionxvi, 472 p. : ill. ; 25 cm.

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Includes bibliographical references and index.
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