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Social marketing : strategies ...
Philip Kotler, Eduardo L. Robe...
Social marketing : strategies for changing public behavior / / Roberto, Eduardo L.
Philip Kotler, Eduardo L. Roberto.Kotler, Philip
GMDText
LanguageEng
Classification658.8 K848so
PublisherFree Press, New York, c1989
SubjectMarketing -- Social aspects.
Descriptionxii, 401 p. : ill. ; 25 cm.

Notes

Includes bibliographical references and index.
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