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藍海策略 : 開創無人競爭的全新市
Kim, W. Chan, Mauborgne, Renee
藍海策略 : 開創無人競爭的全新市 / 金偉燦、莫伯尼合著 ; 黃秀媛譯 = Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by W. Chan Kim and Renee Mauborgne.
Kim, W. ChanMauborgne, Renee
GMDText
LanguageChi
Classification658.802 K56
Publisher天下遠見出版股份有限公司, 台北市, 2005
SubjectMarket segmentation.New products.
Description13, 355 p. : ill. ; 23 cm.
ISBN9789864175352

Notes

譯自: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.
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Location
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Due Date
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059675
LIBRARY
LIBRARY
658.802 K56
Available
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