| Other Title | Kurtz & Boone principles of contemporary marketing |
| GMD | Text |
| Language | Eng |
| Classification | 658.8 K967p 2012 |
| Publisher | South-Western/Cengage Learning, Australia ; Mason, OH, c2012 |
| Edition | 15th ed., international ed. |
| Subject | Marketing. |
| Topic | Business |
| Description | 1 v. (various pagings) : col. ill. ; 28 cm. |
| ISBN | 9780538481779 |