GMD | Text |
Language | Eng |
Classification | 658.8 K848 |
Publisher | Prentice Hall, Upper Saddle River, N.J., c2000 |
Edition | Millennium ed. |
Subject | Marketing -- Management. |
Topic | Business |
Series | The Prentice Hall international series in marketing |
Description | xxxii, 718, [32] p. : col. ill. ; 26 cm. |
ISBN | 9780130156846 |