| GMD | Text |
| Language | Eng |
| Classification | 658.8 M127B |
| Publisher | McGraw-Hill/Irwin, Boston, c2011 |
| Edition | 18 ed., international student ed. |
| Subject | Marketing -- Management. |
| Topic | Business |
| Description | xxxix, 746 [41] p. : col. ill. ; 28 cm. |
| ISBN | 9780071221108 |