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Subject : Brand name productsTotal: 6
Brand portfolio strategy : cre...
AuthorAaker, David A.
Classification658.827 Aa41b 2004
PublisherFree Press
Publication Yearc2004
Advanced brand management : fr...
AuthorTemporal, Paul
Classification658.827 T249a 2002
PublisherJohn Wiley & Sons, Inc.
Publication Year2002
The best of branding
AuthorGregory, James R
Classification658.827 G862b 2004
PublisherMcGraw-Hill
Publication Year2004
Living the brand : how to tran...
AuthorInd, Nicholas.
Classification658.827 In217 2004
PublisherKogan Page
Publication Year2004
A genie's wisdom: A fable of h...
AuthorTrout, Jack
Classification658.8 T758
PublisherJohn Wiley & Sons, Inc.
Publication Year2003