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出版社 : 首都經濟貿易大學出版社
總數: 2
商務策劃文案寫作
作者
楊德慧、彭英
分類號
C1.6.1 020
出版社
首都經濟貿易大學出版社
主題
語文學習
註釋
本書涵蓋了商務策劃文案的各方面,包括商務策劃寫作的基本功、商務策劃的語用環境、商務策劃文案的結構與章 法、商務策劃的語言表達與文本表現等。在每一章節的安掛上以穴實案例引入內容,再經詳細的討論後,進行簡單 的小結,並提供該章節的“思考題”。而在每一章節後還安排了相關的“情節模擬與小組討論”供自學或教學所用。 本書適合作為學院的教材、商務企業的輔助書目以及老師及學生的參考書。 第一章 商務策劃與商務策劃文案 第一節 商務策劃與商務策劃的應用 第二節 商務策劃的表現形式 第三節 商務策劃文案的任務- 思考題 情景模擬與小組討論 文案閱讀與評點 “平安 • 摩卡城市”一期專案包裝及推廣方案 第二章 商務策劃文案寫作的基本功 第一節 語言文字基礎 第二節 體驗與理解 第三節 知識與資料的準備 第四節 靈活高效的思維 思考題 情景模擬與小組討論 文案閱讀與評點 阿斯可尼葡萄酒2007年雲南市場上市推廣策劃方案 第三章 商務策劃文案的語境 第一節 語境概述 第二節 商務策劃文案的語境 思考題 情景模擬與小組討論 文案閱讀與評點 2007年龍多山風景區市場推廣方案 第四章 商務策劃文案的寫作原則 第一節 商務策劃文案寫作基本原則概述 第二節 魚刺圖寫作原則 思考題 情景模擬與小組討論 文案閱讀與評點 保安堂醫療網專案策劃方案 第五章商務策劃文案的結構與章法 第一節商務策劃文案的構成 第二節商務策劃文案的邏輯結構 第三節商務策劃文案的章法 思考題 情景模擬與小組討論 文案閱讀與評點 楊家坪沃爾瑪超市2008年春節期間促銷活動方案 第六章 商務策劃文案的語言表現 第一節 語言使用與表達 第二節 視覺語言的運用 第三節 商務策劃文案的語言表達禁忌 思考題 情景模擬與小組討論 文案閱讀與評點 “ 樂高”玩具展示會策劃案 第七章 商務策劃文案的文本表現 第一節 商務策劃文案文本表現的目標 第二節 文本整理 第三節 文本表現處理 思考題 情景模擬與小組討論 文案閱讀與評點 鷹之眼gps2007年第二季度重慶市場推廣方案 參考文獻
英漢漢英現代金融投資詞典
作者
劉克
分類號
R1.1 029
出版社
北京首都經濟貿易大學出版社
主題
字典、辭典
註釋
本《英漢漢英現代金融投資詞典 》收集了適用于現代金融經濟,特別是國際金融、金融市場、銀行、投資、有價證券、保險及大眾金融領域的基本詞匯條目。根據國外最新版金融、經濟詞典和教材進行選編的,共收入5000余詞條。在注意收入反映現代經濟、金融類的詞條的同時,也注意收入了反映當今經濟層面的部分政治、生活等方面的常見詞語。
內容特色:
• 較強的時代感: 本詞典全部釋義都忠實于市場經濟的理論與運作原則,并結合中國的金融市場化、國際低級的實際情況進行編寫。
• 編寫體例與內容較新,釋義按照基礎理論與金融實務并得的原則編寫。在編寫中,對基礎理論與金融實務的介紹,不強求千篇一律。詞條的選擇既注意了現代金融業的覆蓋面,又突出了現代金融業發展中的熱點和難點。
• 許多詞條附有英文交叉索引,以便于讀者了解詞之間的相互聯和區別,從而有助于對金融專業英語的融會貫通。
• 詳細地注明了英國和美國詞語的不同含義和拼寫方法,從而使本詞典適用面更廣。
• 特別注意了詞條體例的一致性和條理性,并且進行了反復核對