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出版社 : 廣西人民出版社
總數: 9
吴組緗作品欣賞
作者
唐沅
分類號
C4.5.3 086
出版社
廣西人民出版社
出版年
1986
中國當代文學作品選講 (下冊)小説部分
作者
十六所高等院校編著
分類號
C6.1.2 117
出版社
廣西人民出版社
出版年
1985
中國當代文學作品選講 (上冊)詩歌、散文、戲劇部分
作者
十六所高等院校編著
分類號
C6.1.2 116
出版社
廣西人民出版社
出版年
1985
冰心作品欣賞
作者
盧啟元
分類號
C6.1.2 066
出版社
廣西人民出版社
出版年
1982
公文寫作病例修改
作者
何賓 莫文祿
分類號
C1.6.1 032
出版社
廣西人民出版社
出版年
1991
千年詞
作者
郭揚
分類號
C4.1.3 054
出版社
廣西人民出版社
出版年
1988
漢語語法教學論綱
作者
朱文雄
分類號
C2.3.4 070
出版社
廣西人民出版社
出版年
2000
營銷文案寫作技巧與實例
作者
史常青、邹莉
分類號
C1.6.5 003
出版社
廣西人民出版社
主題
語文學習
註釋
《行銷文案寫作技巧與實例》一書,主要內容共分十四部分,分別為:市場調查文案、市場預測文案、市場行銷計 畫文案、產品策劃文案、產品推廣文案、行銷價格文案、廣告文案、推銷文案、促銷文案、行銷管道管理文案、客 戶管理文案、談判文案、公關文案、合同文案。 全書共83個文案,涵蓋了行銷策劃的所有文體,每個文案基本由 “技能描述”、“寫作格式與方法”、“寫作要求”、“實用範例”四個模組組成,內容上不僅提供文案寫作 的具體技巧,還有寫作格式、方法和要求,體例新穎,更有上百個經典範例,具有很強的實用性。本書語言通俗 易懂,要點清晰,層次分明,內容豐富全面,結構新穎明朗,既重理論性,更重實用性,是現代企業行銷人員、文 案寫作人員、企業管理者以及從事策劃、管理諮詢人士的實用和必備的參考書。 前言 Part 1 市場調查文案 如何寫好市場調研計畫書 如何寫好市場調查問卷 如何寫好問卷調查分析報告 如何寫好市場調查報告 Part 2 市場預測文案 如何寫好市場預測報告 如何寫好可行性研究報告 如何寫好市場行銷環境分析報告 如何寫好市場決策報告 Part 3 市場行銷計畫文案 如何寫好市場行銷戰略計畫書 如何寫好市場行銷計畫書 如何寫好網路行銷計畫書 如何寫好市場長期行銷計畫書 如何寫好市場年度行銷計畫書 如何寫好國際行銷計畫 Part 4 產品策劃文案 如何寫好行銷策劃書 如何寫好新產品開發企劃書 如何寫好新產品開發報告書 如何寫好新產品開發可行性分析報告 如何寫好新產品設計可行性分析報告 如何寫好產品包裝策劃書 Part 5 產品推廣文案 如何寫好產品推廣策劃書 如何寫好產品市場開拓計畫書 如何寫好產品上市建議書 如何寫好產品說明書 如何寫好新產品品質分析報告 Part 6 行銷價格文案 如何寫好產品價格策略分析報告 如何寫好產品成本分析報告 如何寫好產品定價分析報告 如何寫好市場價格調查報告 如何寫好產品定價方案 如何寫好產品調價分析書 Part 7 廣告文案 如何寫好廣告策劃書 如何寫好網路廣告策劃 如何寫好廣告促銷策劃 如何寫好廣告計畫書 如何寫好廣告宣傳活動策劃方案 如何寫好廣告活動調整方案 如何寫好廣告文稿 Part 8推銷文案 如何寫好推銷員職位說明書 …… Part 9 促銷文案 Part 10 行銷管道管理文案 Part 11 客房管理文案 Part 12 談判文案 Part 13 公關文案 Part 14 合同文案 參考文獻
會展文案寫作
作者
王平輝
分類號
C1.6.6 001
出版社
廣西人民出版社
主題
語文學習
註釋
本書包含了會展組織工作者日常工作中常用的文書類型,包括會展文案簡述、會展策劃階段 的 文案寫作、會展 運作階段的文案寫作、會展評估階段的文案寫作四大部分,將會展文書寫作和豐富的範例結合在一起,能讓會展工 作者在日常辦公和管理中更加規範、輕鬆地使用文書。全書語言簡潔明快,通過豐富的範例,詳細介紹了會展文 案的特點、作用、格式、寫作要求、處理過程、會展評估價段等,適合從事會展策劃、組織和管理等各項工作的人 士作為參考書。 第一章 會展文案簡述 第一節 會展文案的含義與基本要素 一、會展文案的含義 二、會展文案的基本要素 第二節 會展文案的特點與作用 一、會展文案的特點 二、會展文案的作用 第三節 會展文案的種類 一、按會展文案的功能分類 二、按會展文案形成的時間分類 三、按會展文案的行文關係分類 四、按會展文案的保密要求分類 五、按會展文案的辦理時限分類 六、按會展文案的稿本性質分類 七、按會展文案的傳播方式分類 第四節 會展文案寫作的基本要求 一、主題 二、材料 三、結構 四、語言 第五節 會展文案的格式 一、會展文案的結構元素及其表述方法 二、會展文案的結構體例及其表述方法 第六節 會展文案的制發與立卷 一、審核與審議 二、簽發與表決 三、復核與編號 四、繕印和校對 五、分發與發佈 六、收集與立卷 第二章 會展策劃階段的文案寫作 第一節 會展策劃階段的文案的概念與種類 一、會展策劃階段的文案的概念 二、會展策劃階段的文案的種類 第二節 會展市場調查報告 一、會展調查報告的概念和特點 二、會展調查報告的內容 三、會展調查報告的寫作規範 四、文案範例 第三節 會展項目立項策劃書 一、會展項目立項策劃書的概念和特點 二、會展專案立項策劃書的內容 三、會展項目立項策劃書的寫作規範 四、文案範例 第四節 會展專案可行性研究報告 一、會展專案可行性研究報告的含義 二、會展專案可行性研究報告的內容 三、會展專案可行性研究報告的寫作規範 四、文案範例 第五節 會展計畫 一、會展計畫的概念和特點 二、會展計畫的內容和寫作規範 三、文案範例 第三章 會展運作階段的文案寫作 第一節 會展運作階段的文案的概念和種類 一、會展運作階段的文案的概念 二、會展運作階段的文案的種類 第二節 會展招展方案及招展函 一、會展招展方案 二、會展招展函 第三節 會展接待方案 一、會展接待方案的含義和內容 二、會展接待方案的寫作規範 三、文案範例 第四節 參展說明書 一、參展說明書的含義 二、參展說明書的內容 三、參展說明書的寫作規範 四、文案範例 第五節 會展合同 一、會展合同的含義與特點 二、會展合同的內容 三、會展合同的寫作規範 四、文案範例 第六節 會展財務預算 一、會展財務預算的含義 二、會展財務預算的內容 三、會展財務預算表編制規範 四、文案範例 第七節 會展宣傳推廣文案 一、會展宣傳推廣文案的含義與特點 二、會展宣傳推廣文案的內容 三、會展宣傳推廣文案的寫作規範 四、文案範例 第八節 會展通訊文案 一、會展通訊文案的含義 二、會展通訊文案的內容 三、會展通訊文案的寫作規範 四、文案範例 第九節 開幕式、閉幕式策劃方案 一、開幕式策劃方案的含義和內容 二、開幕式策劃方案的寫作規範 三、閉幕式策劃方案的含義和內容 四、閉幕式策劃方案的寫作規範 五、文案範例 第十節 會展事務禮儀文案 一、會展事務禮儀文案概述 二、會展邀請函和請柬 三、回執 四、會展程式文案 五、簽到簿 六、作息時間表 七、會展致辭 第四章 會展評估階段的文案寫作 第一節 會展評估概論 一、會展評估的發展現狀 二、會展評估對於我國會展業發展的積極意義 三、建立會展評估體系的基本要求 四、建立會展評估體系迫在眉睫 五、會展評估機構的模式 六、會展評估的程式 七、會展評估的注意事項 第二節 會展評估階段的文案的概念與種類 一、會展評估階段的文案的概念 二、會展評估階段的文案的種類 第三節 會展評估報告 一、會展評估報告的含義與特點 二、會展評估報告的內容 三、會展評估報告的寫作規範 四、文案範例 第四節 會展總結報告 一、會展總結報告的含義與特點 二、會展總結報告的內容 三、會展總結報告的寫作規範 四、文案範例 附錄《會議與活動策劃專家》讀者適用範本 一、會議提案表格 二、會議登記表格 三、參展登記表 四、邀請會議的主要發言人 五、給預期作者的信 六、會議調研引導方向 七、拒絕信 八、體檢明細表 九、會議評估表 十、與會證明 十一、會議管理人員檢查表