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作者 : 黎運漢、李軍
總數: 1
商業語言
作者
黎運漢、李軍
分類號
C1.6.1 006
出版社
臺灣商務印書館
主題
語文學習
註釋
本書系統地探討了商業語言的特點 、運用要求、使用規律及營銷運用策略,從社會、文化、心理、語言等方面細 緻地分析了獲得良好商業效益的語言技巧。對商業營銷、商業廣告、商業命名、商業楹聯、商業文書、商業禮儀、 當代商業用語傾向等作了詳盡的分析。這些研究對指導如何提高商業語言的實用效果具有極大的幫助。本書適合從 事商業工作的人士或公司作為參考書。 第一章 商業語言的界說與功用 第一節 商界語言的界說 第二節 商業語言的功用 第二章 商業語言的基本特點與當代商業語言的傾向 第一節 商業語言的基本特點 第二節 當代商業語言的傾向 第三章 商業語言的文化積澱 第一節 商業語言文化的界定 第二節 商業語言文化的民族性 第三節 商業語言文化的效應 第四章 商業語言與商業語境 第一節 商業語言產生的政治、經濟和社會背景 第二節 商業語言表達的制約因素 第三節 商業語言領會要以商業語境為依據 第五章 商業語言的表達要求和原則 第一節 清晰性 ─ 注重表意效果 第二節 誘導性 ─ 注重文際效果 第三節 導向性 ─ 注重社會效果 第六章 商業體態語言與商業禮儀語言 第一節 商業體態語 第二節 商業禮儀語言 第七章 營銷語言策略 第一節 營銷簡介 第二節 營銷的原則 第三節 購買實現過程與語言運用 第四節 消費者類型營銷語言策略 第五節 消費心理與誘導策略 第六節 顧客異議處理 第八章 商業命名與商業楹聯 第一節 商業命名 第二節 商業楹聯 第九章 商業廣告的語言運用 第一節 商業廣告語言的表現要求 第二節 商業廣告類別與廣告語言運用 第三節 傳播手段與廣告語言運用 第四節 商業廣告語體形式 第五節 商業廣告語言技法 第十章 商業文書的語言運用 第一節 商業調查報告 第二節 商業工作總結 第三節 商業經濟合同 第四節 商業說明書 第五節 商業信函和請柬 參考文獻 後記