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作者 : 鄒建中
總數: 1
新聞期刊採編和管理
作者
鄒建中
分類號
C1.9.2 007
出版社
社會科學文獻出版社
主題
語文學習
註釋
本書詳細闡述了期刊編輯及管理工作的過程,內容包括期刑的定位、策劃、採訪、寫作、文字編輯、美術編輯及期 刊管理。全書文字通俗、流暢且不乏幽默;有不少生動的例子,也有大量的具體的可直接用於實際操作的“經驗之談”, 適合從事編輯工作的人士以及修讀新聞學的人士閱讀。 前言 第一章 定位 一 定位 (一)讀者定位:我們的產品賣給誰 (二)內容定位:我們給讀者看什麼 (三)風格定位:我們要張揚的是什麼風格 (四)發行定位:我們的讀者在什麼區域 (五)廣告定位:我們要的是哪類廣告 二 方針、宗旨 (一)方針:怎樣做 (二)宗旨:為什麼 三 口號 第二章 策劃 一 什麼是新聞策劃 (一)什麼是新聞 (二)什麼是新聞策劃 二 策劃的重要性 (一)每一期雜誌的內容,都要精心籌畫 (二)每一期雜誌的內容,都要突出重點 (三)如何寫好一篇報導,都要周密考慮 三 策劃和實施策劃的基本條件 (一)要有一支綜合素質較好的團隊 (二)要有合作精神 (三)輔之以良好的管理 四 成功的策劃案例 (一)發現典型 (二)統一思想 (三)安排採訪 (四)分頭寫作 (五)精心編輯和排版 第三章 採訪 一 什麼是新聞採訪 (一)“新聞工作者” (二)“為新聞報導” (三)“調查研究” (四)“還原事實本質” 二 記者採訪須具備的素質 (一)冷靜——鷹的眼睛 (二)敏銳——狼的耳朵 (三)迅捷——豹的速度 (四)頑強——熊的力量 三 靜態採訪和動態採訪 (一)靜態採訪 (二)動態採訪 四 採訪的注意事項 (一)配備工具 (二)講究禮貌 (三)打扮得體 第四章 寫作 一 什麼是新聞寫作 (一)新聞寫作,一定要在掌握事實的基礎上進行 (二)新聞寫作,必須符合新聞體例的一般要求 (三)新聞寫作,是將“事實”按“體例”寫成文字稿的活動 二 新聞期刊文章的主要體例及寫作特點 (一)新聞綜述 (二)新聞述評 (三)人物通訊 (四)新聞調查 (五)人物專訪 三 文章的結構技巧 (一)橫向結構 (二)縱向結構 (三)縱橫交錯結構 (四)懸念式結構 (五)魚骨式結構 (六)箭靶式結構 第五章 編輯(文字) 一 編輯所需具備的素質 (一)編輯的政治意識 (二)編輯的學習意識 (三)編輯的組稿意識 (四)編輯的人文意識 (五)編輯的技能意識 (六)編輯的服務意識 二 編輯工作“流水線”的“十大環節” (一)談稿 (二)寫稿 (三)編稿 (四)審稿 (五)排版 (六)校對 (七)清樣 (八)付印 (九)上市 (十)收尾 第六章 編輯(美術編輯) 一 有關圖片的審美 (一)圖片的選擇 (二)圖片的裁剪 (三)圖片擺放的“不小於三分之一原則” 二 雜誌版式的重要性 (一)關於封面 (二)關於內頁 三 版面設計的原則 (一)“齊”的原則 (二)“精”的原則 (三)“簡”的原則 (四)“空”的原則 第七章 期刊管理 一 制度管理 (一)需要制定基本的規章制度 (二)制度管理需要遵循的原則 二 文化管理 (一)文化管理的核心 (二)文化管理的內容 (三)文化管理和制度管理的關係 三 知識管理 (一)什麼是知識管理 (二)知識管理對雜誌社的影響 (三)知識管理的現狀分析 (四)知識管理策略和方法 參考文獻