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作者 : 郝振省
總數: 1
中國動漫遊戲產業發展現狀調研報告
作者
郝振省
分類號
C3.2.1 007
出版社
中國書籍出版社
主題
語言與文化、媒體
註釋
郝振省主編的《中國動漫遊戲產業發展現狀調研報告》指出在科學發展觀的指引下,在國家著力推動文化創意產業發展的大好形勢下,正在以前所未有的加速度向前邁進。十幾年的厚積薄發、積極的政策環境,以及巨大的市場機遇,構築了一個可以想像的美好前景。以這個難得的大環境為前提,中國出版科學研究所動漫遊戲產業研究中心的同志 們,聯合協作單位,在新聞出版總署有關領導的關懷和要求下,重點對2007至2008年度中國動漫出版、網遊和網路、手機等新媒體動漫市場進行了調查研 究,並形成了這份20多萬字的《中國動漫遊戲產業發展現狀調研報告》。這份國內首個系統的、追根溯源的、具有前瞻意義並橫跨傳統領域和新媒體領域的調研報 告,對促進產業發展具有非常重要的現實意義。 目錄 摘要 I.研究背景 Ⅱ.概念定義 Ⅲ.報告正文 一、中國動漫產業發展狀況 (一)中國動漫產業宏觀環境分析 (二) 中國動漫產業發展狀況 (三)中國動漫出版產業現狀 二、中國網路遊戲發展狀況 (一)網路遊戲定義及分類 (二)中國 網路遊戲發展現狀 (三)中國網路遊戲產業鏈分析 (四)對中國網路遊戲產業發展的建議 三、中國網路動漫發展現狀 (一) 中國網路動漫市場現狀 (一)中國網路動漫發展趨勢 (三)案例分析:搜狐動漫頻道調研報告 四、中國手機動漫發展現狀 (一) 手機動漫相關概念 (二)手機動漫與傳統動漫的區別 (三)中國手機漫畫發展現狀 (四)中國手機動畫發展現狀 (五)中國手機動漫發展趨勢 (六)中國手機動漫賽事分析 五、中國動漫周邊商品市場分析 (一)國內五大城市動漫店概況 (二)動漫 店商業運作模式分析 (三)動漫商品消費群體概況 (四)動漫周邊商品市場概論 (五)動漫商品開發流程 六、中國動漫產業基地園區概況 (一)中國動漫產業基地及園區建設情況 (二)部分動漫產業基地及園區概況 (三)部分產業基地及園區基本政策 (四) 部分產業基地及園區動漫產業鏈 (五)動漫產業基地及園區存在的問題 (六)針對動漫產業基地及園區存在問題的建議 七、關於發展中國動漫產業的建議 (一)動畫產業 (二)漫畫產業 (三)動漫教育 (四)業內對動漫產業的意見、建議梳理 (五) 對動漫產業發展的總體建議 法律聲明 附錄:圖表索引