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作者 : 柯琳娟
總數: 1
企業商務文書寫作技巧與範例
作者
柯琳娟
分類號
C1.6.1 021
出版社
人民郵電出版社
主題
語文學習
註釋
本書全面及有系統地講解了企業投資文書、融資文書、項目引進文書、行銷文書、調研文書、對外宣傳文書、商務 信函、銷售人員管理制度、經濟合同等9個方面的內容,每種文書的寫作都包括概念講解、寫作技巧、基本範例3個 部分,使企業員能夠更好地學習和掌握各類常用商務文書的寫作知識。本書適合企業管理者、企業培訓與諮詢機構的 相關人員使用。 一、企業投資文書寫作技巧與範例 (一)創業投資策劃案寫作技巧與範例 (二)企業投資可行性報告寫作技巧與範例 (三)投資前景預測報告寫作技巧與範例 (四)投資風險分析報告寫作技巧與範例 (五)商業計畫書寫作技巧與範例 (六)投資專案可行性報告寫作技巧與範例 (七)專案投資申請寫作技巧與範例 二、企業融資文書寫作技巧與範例 (一)融資方案可行性報告寫作技巧與範例 (二)融資方案選擇報告寫作技巧與範例 (三)向社會發行股票申請寫作技巧與範例 (四)企業增加股本、發行新股變更登記申請書 (五)補借流動資金申請寫作技巧與範例 (六)高新技術融資報告寫作技巧與範例 三、專案引進文書寫作技巧與範例 (一)專案引進預測報告寫作技巧與範例 (二)專案引進申請寫作技巧與範例 (三)專案開發建議寫作技巧與範例 (四)專案實施報告寫作技巧與範例 (五)合營項目引進研究報告寫作技巧與範例 (六)新產品開發管理報告寫作技巧與範例 四、企業行銷文書寫作技巧與範例 (一)市場開拓計畫寫作技巧與範例 (二)產品定價建議寫作技巧與範例 (三)媒體推廣計畫寫作技巧與範例 (四)深度分銷報告寫作技巧與範例 (五)市場促銷方案寫作技巧與範例 (六)促銷活動成果評價寫作技巧與範例 (七)品牌行銷策劃寫作技巧與範例 (八)行銷企劃書寫作技巧與範例 五、企業調研寫作技巧與範例 (一)市場調查策劃寫作技巧與範例 (二)市場調查報告寫作技巧與範例 (三)市場形勢預測報告寫作技巧與範例 (四)產品品質報告寫作技巧與範例 (五)產品成本分析報告寫作技巧與範例 (六)產品盈利狀況分析寫作技巧與範例 (七)事故分析報告寫作技巧與範例 六、對外宣傳文書寫作技巧與範例 (一)企業公共關係策劃方案寫作技巧與範例 (二)企業慶祝活動策劃寫作技巧與範例 (三)開幕慶典活動策劃寫作技巧與範例 (四)客戶接待方案寫作技巧與範例 (五)客戶聯誼活動策劃寫作技巧與範例 (六)專題活動方案寫作技巧與範例 (七)產品廣告策劃寫作技巧與範例 (八)訪問式調查寫作技巧與範例 七、企業商務信函寫作技巧與範例 (一)邀請函寫作技巧與範例 (二)詢價函寫作技巧與範例 (三)商務報價函寫作技巧與範例 (四)商務回復函寫作技巧與範例 (五)商務道歉函寫作技巧與範例 (六)商務致謝函寫作技巧與範例 (七)意向書寫作技巧與範例 (八)聘書寫作技巧與範例 八、銷售人員管理制度寫作技巧與範例 (一)銷售人員管理辦法寫作技巧與範例 (二)銷售人員考核制度寫作技巧與範例 (三)銷售人員薪酬制度寫作技巧與範例 (四)銷售人員費用報銷規定寫作技巧與範例 (五)銷售合同管理辦法寫作技巧與範例 (六)銷售人員素質要求寫作技巧與範例 (七)銷售人員培訓制度寫作技巧與範例 (八)銷售人員出差管理制度寫作技巧與範例 (九)銷售業績管理辦法寫作技巧與範例 九、經濟合同寫作技巧與範例 (一)經濟合同管理辦法寫作技巧與範例 (二)租賃類合同寫作技巧與範例 (三)企業承包經營類合同寫作技巧與範例 (四)運輸類合同寫作技巧與範例 (五)保險類合同寫作技巧與範例 (六)技術類合同寫作技巧與範例 (七)信貸類合同寫作技巧與範例 (八)買賣類合同寫作技巧與範例 附錄:中華人民共和國合同法