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作者 : 李軍
總數: 6
語用修辭探索
作者
李軍
分類號
C2.3.5 045
出版社
廣東教育出版社
出版年
2005
商業語言
作者
黎運漢、李軍
分類號
C1.6.1 006
出版社
臺灣商務印書館
主題
語文學習
註釋
本書系統地探討了商業語言的特點 、運用要求、使用規律及營銷運用策略,從社會、文化、心理、語言等方面細 緻地分析了獲得良好商業效益的語言技巧。對商業營銷、商業廣告、商業命名、商業楹聯、商業文書、商業禮儀、 當代商業用語傾向等作了詳盡的分析。這些研究對指導如何提高商業語言的實用效果具有極大的幫助。本書適合從 事商業工作的人士或公司作為參考書。 第一章 商業語言的界說與功用 第一節 商界語言的界說 第二節 商業語言的功用 第二章 商業語言的基本特點與當代商業語言的傾向 第一節 商業語言的基本特點 第二節 當代商業語言的傾向 第三章 商業語言的文化積澱 第一節 商業語言文化的界定 第二節 商業語言文化的民族性 第三節 商業語言文化的效應 第四章 商業語言與商業語境 第一節 商業語言產生的政治、經濟和社會背景 第二節 商業語言表達的制約因素 第三節 商業語言領會要以商業語境為依據 第五章 商業語言的表達要求和原則 第一節 清晰性 ─ 注重表意效果 第二節 誘導性 ─ 注重文際效果 第三節 導向性 ─ 注重社會效果 第六章 商業體態語言與商業禮儀語言 第一節 商業體態語 第二節 商業禮儀語言 第七章 營銷語言策略 第一節 營銷簡介 第二節 營銷的原則 第三節 購買實現過程與語言運用 第四節 消費者類型營銷語言策略 第五節 消費心理與誘導策略 第六節 顧客異議處理 第八章 商業命名與商業楹聯 第一節 商業命名 第二節 商業楹聯 第九章 商業廣告的語言運用 第一節 商業廣告語言的表現要求 第二節 商業廣告類別與廣告語言運用 第三節 傳播手段與廣告語言運用 第四節 商業廣告語體形式 第五節 商業廣告語言技法 第十章 商業文書的語言運用 第一節 商業調查報告 第二節 商業工作總結 第三節 商業經濟合同 第四節 商業說明書 第五節 商業信函和請柬 參考文獻 後記
傳奇小説文體研究
作者
李軍均
分類號
C4.2.4 036
出版社
華中科技大學出版社
主題
語文與文學
註釋
《傳奇小說文體研究》對中國古代傳奇小說文體作了全面系統的考察和研究。全書以歷史發展為線索,梳理了“傳奇小說文體淵源”、“唐五代傳奇小說文體”、“宋代傳奇小說文體”和“元明清傳奇小說文體”的發展演變軌跡,並以唐宋傳奇小說為中心,揭示了傳奇小說文體的基本格局和發展態勢。《傳奇小說文體研究》將經驗性的文體型態描述與理論的說明概括相結合,無論是對傳奇小說名實的考訂,還是對傳奇小說起源的論述,或是對傳奇小說文本特點的分析,都注重對其源流演變軌跡的勾勒,條分縷析,論證細密,融會前說,獨出機杼。特別是對宋代傳奇小說的文本厘定和論述,為以往學者所忽略,尤其具有創新意義和學術價值。《傳奇小說文體研究》從文體的角度研究傳奇的特色及其演變,是目前正在日益成為學術熱點的中國古代文學文體學研究的重要組成部分之一,具有開創性和前瞻性。本書適合從事相關研究工作的人員參考閱讀。 導言 第一章 傳奇小說名實考 第一節 “傳奇”之名的內涵與外延的歷史演變 第二節 歷代對傳奇小說的指稱與歸類 第三節 傳奇小說文體內涵的界定 第二章 傳奇小說文體淵源辨證 第一節 先唐小說與唐傳奇 第二節 先唐史傳與唐傳奇 第三節 先唐散文、詩、賦與唐傳奇 第三章 唐五代傳奇小說文體分析 第一節 “神遇”——傳奇小說文體的形成時代 第二節 “有意為之”——傳奇小說文體的定體時代 第三節 尊體與變體——傳奇小說文體的嬗變 第四節 唐傳奇文體誕生之小說觀探因 第四章 宋代傳奇小說文體分析 第一節 定位——宋代傳奇小說的價值定位與文本厘定 第二節 “敦重文學”——宋代傳奇小說文體的時代性 第三節 由“議”到“話”——宋代傳奇小說文體的俗化 第五章 元明清傳奇小說文體略說 第一節 重振——元明傳奇小說文體略說 第二節 高峰與終結——清代傳奇小說文體略說 主要參考文獻 後記
漢語遊戲
作者
李軍偉
分類號
C2.3.5 066
出版社
中國社會出版社
主題
傳意與寫作
漢語委婉語研究
作者
李軍華
分類號
C2.3.3 056
出版社
中國社會科學出版社
主題
中文
語言研究、語文知識
漢語研究
註釋
《漢語委婉語研究》依據對漢語委婉語的界定,厘清了漢語委婉語與委婉修辭的研究領域及其分工合作關係,探討了委婉語與禁忌語、代語、敬謙語和粗鄙語的區別,較為系統地研究了漢語委婉語的特徵、構成系統、構造原則與語用原則、所反映的社會心理、所產生的社會功能和美學意蘊,歷史演變及其社會發展以及委婉語的認知解讀等內容,為人們創造性地運用和建構新的委婉語,形成委婉語的規範使用和創新運用機制,提供了一種理論指導體系,從而可以產生促使社會實踐中的言語交際取得最佳效果的功能。
第一章 委婉語概說
第一節 委婉與委婉語
第二節 委婉語的特徵
第三節 委婉語界定原則與分類標準
第二章 禁忌與委婉
第一節 禁忌概說
第二節 語言禁忌
第三節 委婉語與禁忌語的關係
第三章 委婉語的類型
第一節 委婉語的語言學分類
第二節 漢語語言委婉語的構成系統
第三節 委婉語的語義表現類型
第四章 委婉語個案考察——以死亡委婉語為例
第一節 漢語死亡委婉語類型
第二節 漢語死亡委婉語所蘊涵的文化觀念
第三節 漢語死亡委婉語所呈現的文化心理
第五章 委婉語的社會心理表現
第一節 禁忌與避諱心理
第二節 崇拜與畏懼心理
第三節 維護尊嚴與撫慰心理
第四節 求雅和美化心理
第六節 掩飾心理
第六章 委婉語的構造原則和語用原則
第一節 委婉語的構造原則
第二節 委婉語的語用原則
第七章 委婉語的社會功能
第一節 “避諱”功能
第二節 “禮貌”功能
第三節 “掩飾”功能
第四節 自我保護功能
第八章 委婉語的文化意蘊與發展演化
第一節 漢語委婉語映射的中華文化觀念
第二節 範圍的變換與拓展
第三節 方式的繼承與新興
第九章 委婉語的認知闡釋
第一節 概念隱喻與委婉語
第二節 概念轉喻與委婉語
第三節 概念整合與委婉語
第四節 委婉語理解的認知語境
第十章 委婉語的美學意蘊
第一節 委婉語的審美意蘊
第二節 委婉語的審美表現
參考文獻
漢語修辭學新著
作者
李軍華
分類號
C2.3.5 107
出版社
中國社會科學出版社
主題
語言研究、語文知識
註釋
《漢語修辭學新著》內容簡介:語言研究的目的在當今主要有三:一是對語言的構造(包括文字)有準確的認識和科學的解釋,並加以規範,做到無誤地接受和確切 地表達資訊;二是瞭解人的思維智力活動如何通過言語實現的,怎樣提高思維活動和語言表達能力;三為資訊處理技術、電腦科學、人工智慧、語言政策的制定、 語言教育、歷史文化、文字改革等與科學、社會發展有關事業服務。
本書依據現代國語言理論從兩個方面研究漢語修辭學:一是向內考察漢語修辭學的構成,一是向外考察與其他相關學科的聯繫與區別。前者包括一般體系、修辭原則,修辭與語言材料之間的關係,主要是探討語音、文字、語義、詞彙、語法所提供的修辭基礎以及語音學、文字學、語義學、詞彙學、語法學與修辭學的關係;後者包括修辭學與邏輯學、漢語文化學、對外漢語學、語用學等相關學科的聯繫與區別。
第一章 修辭概論
第二章 語音與修辭
第三章 漢字與修辭
第四章 詞彙與修辭
第五章 語法與修辭
第六章 語體與修辭
第七章 修辭與邏輯
第八章 修辭與文化
第九章 對外漢語修辭及其教學
第十章 修辭學與語用學