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作者 : 李克興
總數: 1
廣告翻譯理論與實踐
作者
李克興
分類號
E7.1 021
出版社
北京大學出版社
主題
Course Reference
Translation
註釋
本書是名副其實的廣告翻譯理論與實踐的傳世之作，論證廣告翻譯的六大常用策略，精心構建出了一個絕對經得起推敲的廣告翻譯理論模式。總結各種廣告寫作和翻譯技巧成了文人求職和應對雙語廣告文案寫作(如招聘廣告)的必備指南。
內容特色
• 本書的廣告附錄是作者耗時十五年搜尋所得
• 作者為香港理工大學博士生
• 開創性地提出並驗證了與一般翻譯原則背道而馳的廣告創造性翻譯原則，系統梳理並充分論證了廣告翻譯的六大常用策略，精心構建出了一個絕對經得起推敲的廣告翻譯理論模式。
