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作者 : 張慧美
總數: 2
語言風格之理論與實例研究
作者
張慧美
分類號
C2.3.5 005
出版社
駱駝出版社
廣告標語之語言風格研究
作者
張慧美
分類號
C2.3.5 159
出版社
駱駝出版社
主題
語言研究、語文知識
註釋
語言風格又可分為三個次領域,即音韻風格學、詞彙風格學、句法風格學。以往研究「語言風格學」大多偏向分析文學語言,這方面的論文和專著較多,至於運用語言風格來分析非文學語言者較少見。 本書嘗試將語言豐富的分析經驗,由自然語言轉移應用到屬於非文學語言的廣告標語上。並且在本書中第六、七、八章中分別從音韻、詞彙、句法三方面進行廣告標語語言風格之研究,期能一窺廣告標語強大無可抵擋的語言塑造功能,及其表現時代語言之風格,對提高人們關於語言風格的認識、風格學理論修養有所助益,並對欲進一步探討語言風格學各方面的人,能起登堂入室的津梁作用。 本書適合研究語言風格的學生用以學習,或學者的研究參考。
自序
第一章 緒論
第二章 語言風格之定義
第三章 關於語言風格學
第四章 語言風格和語言要素
第五章 關於廣告標語
第六章 廣告標語之音韻風格
第七章 廣告標語之詞彙風格
第八章 廣告標語之句法風格
第九章 結論
參考文獻舉要