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作者 : 史常青、邹莉
總數: 1
營銷文案寫作技巧與實例
作者
史常青、邹莉
分類號
C1.6.5 003
出版社
廣西人民出版社
主題
語文學習
註釋
《行銷文案寫作技巧與實例》一書,主要內容共分十四部分,分別為:市場調查文案、市場預測文案、市場行銷計 畫文案、產品策劃文案、產品推廣文案、行銷價格文案、廣告文案、推銷文案、促銷文案、行銷管道管理文案、客 戶管理文案、談判文案、公關文案、合同文案。 全書共83個文案,涵蓋了行銷策劃的所有文體,每個文案基本由 “技能描述”、“寫作格式與方法”、“寫作要求”、“實用範例”四個模組組成,內容上不僅提供文案寫作 的具體技巧,還有寫作格式、方法和要求,體例新穎,更有上百個經典範例,具有很強的實用性。本書語言通俗 易懂,要點清晰,層次分明,內容豐富全面,結構新穎明朗,既重理論性,更重實用性,是現代企業行銷人員、文 案寫作人員、企業管理者以及從事策劃、管理諮詢人士的實用和必備的參考書。 前言 Part 1 市場調查文案 如何寫好市場調研計畫書 如何寫好市場調查問卷 如何寫好問卷調查分析報告 如何寫好市場調查報告 Part 2 市場預測文案 如何寫好市場預測報告 如何寫好可行性研究報告 如何寫好市場行銷環境分析報告 如何寫好市場決策報告 Part 3 市場行銷計畫文案 如何寫好市場行銷戰略計畫書 如何寫好市場行銷計畫書 如何寫好網路行銷計畫書 如何寫好市場長期行銷計畫書 如何寫好市場年度行銷計畫書 如何寫好國際行銷計畫 Part 4 產品策劃文案 如何寫好行銷策劃書 如何寫好新產品開發企劃書 如何寫好新產品開發報告書 如何寫好新產品開發可行性分析報告 如何寫好新產品設計可行性分析報告 如何寫好產品包裝策劃書 Part 5 產品推廣文案 如何寫好產品推廣策劃書 如何寫好產品市場開拓計畫書 如何寫好產品上市建議書 如何寫好產品說明書 如何寫好新產品品質分析報告 Part 6 行銷價格文案 如何寫好產品價格策略分析報告 如何寫好產品成本分析報告 如何寫好產品定價分析報告 如何寫好市場價格調查報告 如何寫好產品定價方案 如何寫好產品調價分析書 Part 7 廣告文案 如何寫好廣告策劃書 如何寫好網路廣告策劃 如何寫好廣告促銷策劃 如何寫好廣告計畫書 如何寫好廣告宣傳活動策劃方案 如何寫好廣告活動調整方案 如何寫好廣告文稿 Part 8推銷文案 如何寫好推銷員職位說明書 …… Part 9 促銷文案 Part 10 行銷管道管理文案 Part 11 客房管理文案 Part 12 談判文案 Part 13 公關文案 Part 14 合同文案 參考文獻