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作者 : 佛洛依德.傑克.福勒
總數: 1
調查研究方法
作者
佛洛依德.傑克.福勒
分類號
C1.7.1 001
出版社
五南圖書出版公司
主題
語文學習
註釋
本書將提供您以下幫助: 1.提高您調查的回應率,無論您採用的是問卷調查、當面訪談,或是電話、網路調查。 2.提高您在設計題目上的可信度,這是您調查成功的關鍵。 3.若您需要使用市調人員協助調查的話,那麼本書必將有所助益。 4.在調查資料的整理、評價等方面,本書也提供可行性建設。 本書囊括了近八年來發表的方法論資料,其主題是社會調查中的資料收集,它包括調查的一般程序、良好的實施規範,以及各種確保調查資料品質的設計決策運用。 本書的目的在於為那些想收集、分析和閱讀調查資料的人提供評估資料收集過程的可靠基礎。讀者可逐步瞭解到資料收集中的細節與調查資料及統計資料的可信度之間關係的各個面向。 目錄 1 概 述 調查原因 調查的構成 本書的目的和目標 2 抽 樣 樣本框 抽取一階樣本 多階抽樣 從樣本和抽樣誤差中得到估計值 樣本的規模應該多大 作為總體調查誤差一部分的抽樣誤差 練習 3 無回應:實施樣本設計 計算回應率 與無回應有關的偏誤 減少電話或當面訪談調查中的無回應率 減少郵件調查中的無回應率 減少互聯網調查中的無回應率 多種形式資料收集 修正無回應率 非概率(或可變概率)樣本 無回應是誤差來源之一 4 資料收集的方法 資料收集方法選擇策略中的主要問題 各種方法的簡要比較 總結 練習 5 良好測量問題的設計 提高答案的信度 避免複合問題的出現 測量的類型/ 問題的類型 事實報告效度的提高 描述主觀狀態答案效度的提高 問題設計和誤差 練習 6 評估調查問題和調查工具 界定調查目標 初步的問題設計步驟 前調查評估 調查工具的設計、格式和編排 現場前測 調查工具的長度 總結 練習 7 訪談調查 訪談員工作概述 訪談員的徵募和選拔 訪談員的培訓 監督 調查問題 訪談過程 訪談的真實性 訪談過程對調查誤差的影響 練習 8 整理調查資料 格式化資料文檔 創建代碼 編碼和資料輸入的方法 資料清理 編碼和資料歸併導致的調查誤差 9 調查研究中的道德問題 告知回應者 保護回應者 對回應者的獎勵 對訪談員的道德責任 總結 10 提供有關調查方法的資料 練習 11 透視調查誤差 調查整體設計的概念 透視誤差 總結 參考文獻