COMMUNICATION IN OUR LIVES, Fifth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication in your life. Award-winning, forward-thinking scholar Julia T. Wood focuses on helping you develop vital communication skills while exploring the latest research and theory of today's most prominent communication scholars, including current developments in cultural and social diversity and the impact of technology on communication. This popular text features an engaging, personal tone, highly readable style, and frequent Student Voice sections that explore how other students have experienced key communication concepts. It is also packed with interactive, online study tools that can help you explore human communication and become a more confident and effective communicator.

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.