《語言學教程》在修訂版基礎上聽取廣大師生意見改編而成。包括語言學理論介 紹、語音、詞彙、句法、語義、語言和認知，語言和社會文化，語言和文學，語言 和計算機，語言學和外語教學，語言學流派等十二章。 本書有以下幾大特點: • 權威性：名家撰著暢銷近二十年，語言學教材經典之一 • 時代性：充分汲取國內外語言學研究的最新理論和成果 • 知識性：全面而系統闡述理論和應用語言學領域的內容 • 實用性：講練結合深入淺出，利於課上教學和課下自學 • 互動性：配有網絡版，讀者專家互動極大延伸求知空間 *此書另有練習冊 (CCAN00152) 以供輔助學習之用

THE HANDBOOK OF WORLD ENLISHES presents essentially selected critical dimensions of theoretical, ideological, applied and pedagogical constructs related to the unprecedented spread of the English medium in world contexts. The emphasis of the volume’s nine parts and forty-two chapters is on exploring and elucidating topics if the following types: • The distinctiveness of the sociolinguistic contexts of varieties Englishes, their diffusion and location in world contexts; • The functional ranges and domains in which such varieties are actually used across cultures; • The creative processes that determine the distinctiveness of each major variety at various linguistics levels; • The relationship of linguistic creativity to acculturation in distinct sociocultural contexts of Asia, Africa and other parts of the English-using world; • The distinction between genetic and functional nativeness, and its theoretical and pragmatic implications; • The characteristics of cross-over between canons and canonicity, and devices used for representing such distinctiveness; and • Attitude-marking love-hate relationships with the medium and their reflections in language policies and language planning in Anglophone societies.

COMMUNICATION IN OUR LIVES, Fifth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication in your life. Award-winning, forward-thinking scholar Julia T. Wood focuses on helping you develop vital communication skills while exploring the latest research and theory of today's most prominent communication scholars, including current developments in cultural and social diversity and the impact of technology on communication. This popular text features an engaging, personal tone, highly readable style, and frequent Student Voice sections that explore how other students have experienced key communication concepts. It is also packed with interactive, online study tools that can help you explore human communication and become a more confident and effective communicator.

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

本書是專門討論中外語文教學理論與實際應用的著作。分析國語與其他語言有關 語音﹑語法﹑語意﹑語用等各方面的研究。本書是作者-曹逢甫近十年在探討中文句子和字句的結構方面研究的集大成。

本書從宏觀視角論述了文化語言學的本體論和方法論，從微觀視角論述了語言與文 化的深層關係，依次對語言與思維、哲學、政治、神話、宗教、文學藝術、民俗等 方面的有關問題進行了探討。具體內容包括：文化語言學的文化觀和語言觀，文化 語言學的任務，文化語言學的建立和發展，文化語言學比較研究，文化語言學的相 關問題研究等。

Fantasy Fiction: An Introduction introduces the essential elements, development process and major writer and their works of the fantasy fiction. It also analyze the famous fantasy fiction such as “Frankenstein”, “The Lord of the Rings”, ”Harry Potter”. The book contains the explanation of the professional noun, the important reference so that the readers can further analyze this types of books. The book have rich and clear context, it is suitable for people who loves English.

Horror Fiction: An introduction introduces the main creative features, important writers and works and thus derived from the horror films. It analyzes all kinds of the elements to be a horror fictions or films and have an in-depth analysis in a literary theory angles. The book also contains the date of horror fiction development; further explain the professional words, list the important reference books, films and fiction names so that the readers can further analyze this types of books. The book have rich and clear context, it is suitable for people who loves English.

《語言學基礎教程》包括語言與語言學、語音學與音位學、形態學、句法學、語義 學、語用學、語篇分析、歷史語言學、文體學、社會語言學、跨文化交際、心理語 言學、認知語言學、應用語言學等十四章。在內容方面，本書在提供基本知識的同 時，更注重教材的科學性、系統性、實用性和時代性。在編寫過程中，我們力求 ‘化難為簡’，盡量做到概念清晰，既要保證知識的系統性，又要避免術語的堆砌。 本書在傳授基本知識與概念的同時，通過豐富的實例提供了有關語言分析和描述的 基本方法，並強調語言學與典他學科的聯系，以便適應創新型人才培養的需要。

The book provides a framework for understanding the social meaning of language, and the relation of language to other social phenomena. The volume begins with Professor Halliday's ground-breaking work on the users and uses of language. Subsequent chapters are organized around a discussion of sociolinguistic theory, and the relation between language and social class and social structure.

《語言學教程》在修訂版基礎上聽取廣大師生意見改編而成。包括語言學理論介 紹、語音、詞彙、句法、語義、語言和認知，語言和社會文化，語言和文學，語言 和計算機，語言學和外語教學，語言學流派等十二章。 本書有以下幾大特點: • 權威性：名家撰著暢銷近二十年，語言學教材經典之一 • 時代性：充分汲取國內外語言學研究的最新理論和成果 • 知識性：全面而系統闡述理論和應用語言學領域的內容 • 實用性：講練結合深入淺出，利於課上教學和課下自學 • 互動性：配有網絡版，讀者專家互動極大延伸求知空間 *此書另有練習冊 (CCAN00152) 以供輔助學習之用

CRITICAL THINKING shows you how to analyze arguments, speeches, and newspaper articles, and how to locate the faults that we all make in our daily reasoning. By examining the structure of language, it outlines rules to recognize good analytical thinking and gives you the tools to put your point across more effectively, whether at school, the office, at home, or in the courtroom. Special features: • Including real life newspaper extracts, a glossary, exercises • A guide to essay writing • Clear and comprehensive introduction of essential skill

50 Literature Ideas you Really Need to Know is the essential guide to all the important forms, concepts, themes and movements in literature. It provides a clear, opinionated and thorough overview of theories about the nature of language and meaning, and outlines the thinking behind key literary concepts such as postmodernism, semiology, postcolonialism and structuralism. Best-selling author and critic John Sutherland offers a fresh and challenging overview of literary ideas and theories, from the apparently familiar to the decidedly unfamiliar. Packed with insights and examples from both classic and popular works, it is a book that will delight anyone who has ever been mystified by literary jargon and wants to gain a deeper, more thorough enjoyment of reading and writing.

59 big ideas you really need to know is the ultimate guide to the most important ideas in history. In a series of 50 accessible and lucidly written essays, Ben Dupre probes some of the most significant ideas in politics, philosophy, religion, economics, science and the art. Some of these are unimpeachable (liberry, reason); others mind-numbing (The Big Bang, chaos); a few mysterious (fate, surrealism) or downright despicable(fascism, racism). What they have in common is that they all matter and have left a deep impression on human civilization. Demystifying and entertaining, 59 big ideas you really need to know is the perfect introduction to some of the most influential ideas ever conceived form a writer with a real gift for popularizing often complex and challenging concepts.

In a series of 50 accessible and lucidly written essays, Ben Dupre introduces and explains the problems of knowledge, consciousness, identify, ethics, belief, justice, language, meaning and aesthetics that have engaged the attention of thinkers from the era of the ancient Greeks to the present day. Demystifying and entertaining, 59 big ideas you really need to know is the perfect introduction to some of the most influential ideas ever conceived form a writer with a real gift for popularizing often complex and challenging concepts.

Offers tips on how to come up with ideas, how to filter out the best of them, and how to transform those ideas to the desired piece for any type of narrative, including short stories, poems, memoirs, novels.

DIARY OF A WIMPY KID is about Greg Heffley. He has always been in a hurry to grow up. But is getting older really all it’s cracked up to be? Greg suddenly finds himself dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that com with getting older – all without his best friend, Rowley, at his side. Can Greg make it through on his own? Or will he have to face the “ugly truth”?

LANGUAGE: ITS STRUCTURE AND USE explains core concepts in an interactive style that learners can understand no matter what their major. With features like "What Do You Think?" and "Try It Yourself," learners will understand what they are experiencing on campus and in the classroom from a linguistics perspective. The expanded study sections and the available workbook provide learners with the tools they will need for effective test prep.

THE HANDBOOK OF WORLD ENLISHES presents essentially selected critical dimensions of theoretical, ideological, applied and pedagogical constructs related to the unprecedented spread of the English medium in world contexts. The emphasis of the volume’s nine parts and forty-two chapters is on exploring and elucidating topics if the following types: • The distinctiveness of the sociolinguistic contexts of varieties Englishes, their diffusion and location in world contexts; • The functional ranges and domains in which such varieties are actually used across cultures; • The creative processes that determine the distinctiveness of each major variety at various linguistics levels; • The relationship of linguistic creativity to acculturation in distinct sociocultural contexts of Asia, Africa and other parts of the English-using world; • The distinction between genetic and functional nativeness, and its theoretical and pragmatic implications; • The characteristics of cross-over between canons and canonicity, and devices used for representing such distinctiveness; and • Attitude-marking love-hate relationships with the medium and their reflections in language policies and language planning in Anglophone societies.

THE STORY OF ENGLISH is a fascinating tale of linguistic, social and cultural transformation, told accessibly and authoritatively. This book tells the story of the English language in all its richness and variety. From the intriguing origins and changing definition of common words such as ‘OK’, ‘berserk’, ‘curfew’, ‘cabal’ and ‘pow-wow’, to the massive transformations wrought in the vocabulary and structure of the language by Anglo-Saxon and Norman conquest, through to the literary triumphs of Beowulf, The Canterbury Tales and the works of Shakespeare, right up to the profound and surprising effect electronic media have had on its development.

Here’s a delightful collection of American riddles and puzzles, illustrated with wonderfully quirky cartoons. 101 American English Riddles will amuse you for hours- while giving insight into American idioms and humor. Harry Collis has arranged 101 riddles into nine sections based on the type of riddle, including: • Riddles with words with more than one meaning • Riddles that trick you • Riddles that use numbers and logic • Riddles that use idioms • And more! And he has turned them over to illustrator Joe Kohl, whose eye-grabbing cartoons gives you clues to the answers-or lead you astray! You’ll find help everywhere you need it, including explanations of wordplays, idioms and culture. Where helpful, there are also dialogues or narratives that show how the language in the riddle is used in everyday American English.

Here’s a delightful collection of American superstitions, wonderfully illustrated with whimsical cartoons. 101 American Superstitions will amuse you for hours- while giving insight into American customs, belief and humor. Harry Collis has arranged 101 superstitions into the following nine lighthearted sections: • Body language • Love and Marriage • Food for Thought • I’ve Got Your Number • Be careful! • Lots of Luck • Win or Lose • Special Days • And Many More. Each superstition is accompanied by an explanation and then is used in a real-life context-either in a dialogue or in a narrative- to show how these beliefs and behaviors fit into everyday life.

Here’s a delightful collection of American superstitions, wonderfully illustrated with quickly cartoons. 101 American Superstitions will amuse you for hours- while giving insight into age-old traditions as well as .American habits of more recent origin. Harry Collis has arranged 101 superstitions into the following eight lighthearted sections: Those special occasions • Courtship and Marriage • Body Language • Enjoy! • All in the family • Let’s Have Fun • Red Letter Days • Icons of America Each custom is accompanied by an explanation of its origin and then illustrated by a real-life context- either in a dialogue or a narrative- to show how the behavior fits into everyday life and is alluded to in conversational American English speech.

In ORIGINS OF THE SPECIOUS, word mavens Patricia T. O’Conner and Stewart Kellerman reveal why some of grammar’s best-known “rules” aren’t—and never were— rules at all. This playfully witty, rigorously researched book sets the record straight about bogus word origins, politically correct fictions, phony Francis, fake acronyms, and more. Here are some shockers: “They” was once commonly used for both singular and plural, much the way “you” is today. And an eighteenth-century female grammarian, of all people, is largely responsible for the all-purpose “he.” From the Queen’s English to street slang, this eye-opening romp will be the toast of grammarphiles and the salvation of gramophones. Take our word for it.