PUBLIC RELATIONS WRITIING, SIXTH EDITION equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technology changes and current Internet terms are also covered, enabling students to see how technology impacts the public relations industry. It continues to stress the need for public relations professionals to communicate more effectively to all audiences