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作者 : Matthew W. Seeger總數: 1
Effective Crisis Communication: Moving from Crisis to Opportunity
作者Robert R. UlmerTimothy L. SellnowMatthew W. Seeger
分類號E5.7 004
出版社Sage Publications Inc.
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註釋
Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.