Offering advice on the basic principles of grammar as well as covering essential editing skills, EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS includes guidance on: • Developing and policing a house style • Avoiding clichés and jargon • Handling headlines and captions • Ensuring readability • Writing press releases • Public speaking and speech writing • Proof correction marks • The language of information technology Five new chapters covering editing skills, what makes a good annual report, the legal issues facing writers and the use of Americanism are included. It can be used as a continuous professional development plan.