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作者 : Brian S. Brooks, James L. Pinson, Jack Z. Sissors
總數: 1
編輯的藝術
作者
Brian S. Brooks, James L. Pinson, Jack Z. Sissors
分類號
C1.9.2 010
出版社
中國人民大學出版社
註釋
《編輯的藝術》第八版是本書迄今為止內容改動最廣泛的版本。這一版本所做的內容改動反映了媒體產業的迅速嬗變和美國全國的編輯學課程的變革。 書中講授的基本編輯技巧仍然是美國最優秀的報刊、雜誌幾十年裏不斷磨礪出的那些技巧,然而現在這些技巧也為整個媒體產業所迫切需要。因此,編者在這一版本裏將更多地強調廣播、電視以及互聯網資訊的編輯。
目錄:
第一部分 整合討代的編輯操作
第1章 當今媒體變革下的編輯操作
編輯的角色轉換
變化中的媒體環境
編輯的角色
第2章 編輯與受眾
分散的受眾
與消費者的互動
相反的觀點
對媒體融合的評估
瞭解美國受眾
第二部分 編輯操作基礎
第3章 編輯過程
編輯的角色
審稿編輯的價值
優秀審稿編輯的特點
瞭解新聞編輯室的組織架構與編輯的具體工作
瞭解報紙的流程
編輯報導
審稿編輯的三R原則
審稿編輯與校對符號
校對
第4章 宏觀範疇下的編輯
確定新聞值得報導
確定新聞有出色的導語,結構完整、內容流暢
確定新聞報導結構合理、內容流暢
確定報導沒有留下未解答的問題
確定報導準確無誤
確定新聞報導具有客觀性
第5章 法律、倫理與適宜性的宏觀編輯
新聞自由
法律問題
倫理問題
適宜性
第6章 微觀編輯:語言的精確性
英文語法
英文慣用法
文風語體
文字緊湊
第7章 整體編輯:宏觀編輯與微觀編輯的結合
事故和災難報導
預發性報導
新聞分析
關於小艇或船舶的報導
商業報導
安排活動一覽
歷時報導
渲染式報導
專欄
法庭報導
犯罪報導
娛樂報導
第一人稱報導
焦點報導
後續報導
後續特寫
飲食特寫
歷史報導
指南或服務報導
聚焦於情感或特殊情境的報導
勞務糾紛
醫療新聞報導
會議報導
訃告
特寫訃告
人物傳略
新聞發佈稿
問答採訪
宗教報導
評論
科學與健康報導
季節特寫
言論報導
體育報導
旅行報導
天氣報導
第三部分 編輯的視覺藝術
第8章 標題、篇名、題注以及提要
吸引讀者閱讀
關於標題的一些思考
標題擬定的過程
怎樣寫標題
篇名
提要和題注
互聯網上的標題和篇名
第9章 使用照片、圖形和字型大小
為了圖形的吸引力而編輯
使用照片
使用資訊圖表
使用字元
第四部分 為不同的媒體編輯
第10章 編輯報紙
編輯通訊稿
設計報紙版面
第11章 編輯雜誌和業務通訊
何為雜誌?
雜誌的設計
生動樣式的可選方案
業務通訊
怎樣利用業務通訊賺錢
業務通訊設計
第12章 編輯網頁
分層與鏈結
網路新聞業與信用
新媒體的類型
資訊的來源
網路編輯
網路的重要性
網頁設計
網路媒體與未來
第13章 編輯廣播電視媒體
稿件來源
稿件的準備
廣播風格
晶位
錄音磁帶和錄影帶
電視新聞
稿件格式
第14章 在其他領域從事編輯
公共關係與廣告業的工作機會
公共關係
平面廣告
廣播電視廣告
圖書出版業的工作
第五部分 編輯的其他角色
第15章 作為指導者的編輯
任務調度主編和記者
任務調度主編和製作編輯
製作編輯和監督人
指導初級編輯的編輯
對新編輯的一些建議
第16章 作為管理者與領導者的編輯
管理還是領導
附錄:術語表
譯後記