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Top-up Degree Program Bachelor of Business (Event Management) Programme
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作者 : Alison Baverstock
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Publicity, Newsletters and Press Releases
作者
Alison Baverstock
分類號
E4.3 008
出版社
Oxford University Press
主題
Business English
註釋
ONE STEP AHEAD PUBLICITY, NEWSLETTERS, AND PRESS RELEASE will show you how to: • Sell your ideas and write effective copy • Develop a publicity strategy and stick to it • Work out what kind of message to present *Online resources are available.
