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作者 : 陳奇佳、宋暉
總數: 1
日本動漫影響力調查報告
作者
陳奇佳、宋暉
分類號
C3.2.1 018
出版社
人民出版社
主題
語言與文化、媒體
註釋
陳奇佳、宋暉主編的《日本動漫影響力調查報告.當代中國大學生文化消費偏好研究》,一、為研究者和資深的動漫迷提供一份翔實可靠的關於日本動漫影響力的資料材料,使得人們對日本動漫在中國大 陸地區的影響力狀況有一個基本的瞭解。二、根據已有的材料,具體分析日本動漫對大學生產生的精神文化觀念方面的影響以及由此類影響所產生種種消費偏好的現 象。這本書不但能對人們瞭解動漫文化有所裨益,也以此作為中國大眾文化問題的文化研究的一個具體個案。 導言 問題的緣起,研究的基本思路 第一章 中國大學生動漫文化接受現狀 第一節 資料中的動漫魅力 第二節 中國大學生喜歡的動漫 結語 第二章 動漫對大學生價值取向的影響 第一節 年級與價值取向 第二節 專業與價值取向 第三節 對動漫的喜愛程度與價值取向 第四節 花費時間與價值取向 第五節 消費與價值取向 結語 第三章 論動漫中的暴力元素 第一節 概念解讀:暴力、日本動漫中的暴力元素、暴力動漫 第二節 作品解讀:日本動漫中的暴力元素 第三節 正視動漫作品中的暴力元素 附:大學生群體對動漫中暴力元素的接受情況 第四章 動漫中的禁忌之愛——兼及動漫作品價值觀認同的性別差異 第一節 調查概述 第二節 澄清:同性戀、耽美、bl、yaol 第三節 耽美的立足之本 第四節 其他以耽美為劃分依據做出的價值觀取向比較 第五章 作為文化消費品的日本動漫 第一節 動漫的消費屬性及形式 第二節 調查中我國大學生對於動漫不同符碼的消費認同情況 第三節 語言消費與文化輸出 第 六章 斷裂與連續——中國漫迷的面相 第一節 漫迷的比例估計 第二節 漫迷如何消費 第三節 漫迷的價值接受取向與對日態度 第四節 “漫迷中的漫迷” 結語 附表:多選題各選項間的相關性係數列表 第七 章 兩代漫迷 第一節 漫迷比例的演變趨勢 第二節 兩代漫迷 第三節 消費方面的比較 第四節 價值觀念方面的比較 第五節 對日態度方面的比較 第六節 博士a與博士b的斷裂:不斷分離的資訊鴻溝 附表: 大一、碩士、博士群體的比較資料 第八章 日本動漫產業贏利模式及中國大學生動漫消費狀況 第一節、日本動漫產業贏利模式及產業結構初探 第二節 中國大學生動漫消費情況分析 結語 第九章 餘論:從傳媒的視角看日本動漫在中國的傳播 第一節 最具影響力的媒介 第二節 日本動畫在主流媒體中傳播現狀的探討 第三節 轉戰互聯網的日本動畫 第四節 日本動畫進入中國的渠道模式:源發──增幅 第五節 其他影響動漫傳播的因素 第六節 結束 附錄一 附錄二 受日本動漫作品影響產生的各種偏好 附錄三 2004-2005年中國讀者最喜愛的動漫作品 附錄四 調查問捲髮放情況一覽表 後記