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作者 : 許平、李新
總數: 1
藝術設計專業寫作教程
作者
許平、李新
分類號
C1.6.3 001
出版社
上海人民美術出版社
主題
語文學習
註釋
本書是專門從藝術設計專業角度來談有關藝術設計應用文寫作，包括固定格式化的設計實驗報告、設計產品說明書， 自由格式化的設計通訊、設計論文、設計策劃書、廣告文案，設計市場調查報告和田野考察報告等不同的實用文體。 書中既有不同概念和類型的理論之辨，又有詳盡的例文分析，適用於從事藝術設計的工作者及學生。 第一章 設計應用文寫作通論 第一節 設計應用文寫作的認識及價值 第二節 設計應用文寫作的基本知識 第二章 設計調研及分析報告 第一節 設計市場調研報告 第二節 設計消費與經濟活動分析報告 第三節 設計實驗報告 第四節 田野考察報告 第三章 設計文案與常用文稿 第一節 廣告文案 第二節 設計策劃書 第三節 設計類招、投標書 第四節 設計類合同與協議書寫作 第五節 產品說明書 第四章 設計論文與設計通迅 第一節 設計學童論文 第二節 設計類學位論文 第三節 設計通訊 附錄 參考文獻 後記
