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作者 : 王傳東、鄭琳
總數: 1
動漫產業分析與衍生產品研發
作者
王傳東、鄭琳
分類號
C3.2.1 004
出版社
清華大學出版社
主題
語言與文化、媒體
註釋
作為文化創意產業的重要組成部分,動漫遊日益成為經濟發展的重要動力。王傳東、鄭琳主編的《動漫產業分析與衍生產品研發》從動漫產業發展和動漫衍生產品的特點入手,分析了目前國內外動漫市場的現狀以 及我國動漫市場存在的主要問題。主要包括動漫產業的研究意義、世界主要動畫市場分析、動漫產品開發基礎、經典動畫分析、卡通形象的衍生、動漫形象產品的分 類和作用,已經動漫衍生產品的特點等,內容全面,分析精到。 本書適用於高等院校本專科動漫專業教材使用,同時也是動漫從業人員的產業分析參考書。 目錄 第1章 研究動漫產業的意義 1.1 研究背景 1.2 動漫產業 1.3 研究意義 1.3.1 增強國內動畫產業的競爭力 1.3.2 發掘國內動畫市場潛力 1.3.3 宏揚我國的民族文化 第2章 世界主要 動畫市場分析 2.1 美國——動畫的發源地 2.1.1 美國動畫產業的初級階段 2.1.2 美國動畫產業的中級階段 2.1.3 美國動畫產業的高級階段 2.2 日本——世界最大的動畫輸出國 2.3 韓國——異軍突起的亞洲新生力量 2.4 中國——更大的市場潛力 第3章 動畫形象一一動畫產品開發的基礎 3.1 動畫文化與人類的精神需求 3.1.1 何為“動畫” 3.1.2 動畫的真實起源 3.1.3 漫畫——當今動畫的試金石 3.1.4 動畫與人類的精神需求 3.2 卡通形象概論 第4章 經典動畫分析與其卡通形象 的衍生案例 4.1 迪士尼——動畫衍生的成功範例 4.2 變形金剛——先有產品後有動畫的成功案例 4.3 鐵臂阿童木——漫畫之神開啟商品化的鑰匙 4.4 機器貓——人人都想有只機器貓 4.5 藍貓——中國動畫產業的成功案例 4.6 喜羊羊與灰太狼——牛氣沖天的後起之秀 第5章 當今卡通明星誕生的新途徑 5.1 網路動畫的崛起 5.2 矮子畫廊——網頁中的巨大商機 5.3 悠嘻猴——聊天軟體的勝利 5.4 手機——動漫的新載體 第6章 動漫形象產品的分 類 6.1 動漫產品的定義 6.2 動漫形象產品的幾種主要形式 6.2.1 虛擬類動漫衍生品的出現 6.2.2 現實類動漫衍生品的幾種類型 6.3 動漫產品的深層次作用 6.3.1 動漫產品帶動經濟和文化的發展 6.3.2 動漫文化帶來的衝擊 6.3.3 動漫形象授權業的誕生與必要性 第7章 動漫形象產品的特點 7.1 趣味性 7.2 情感性 7.3 本土性 參考書目