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作者 : 殷俊、譚玲
總數: 1
動漫產業(第二版)
作者
殷俊、譚玲
分類號
C3.2.1 006
出版社
四川大學出版社
主題
語言與文化、媒體
註釋
殷俊、譚玲編著的《動漫產業》(第二版)告訴我們:「眼球經濟」、「視覺消費」、「注意力經濟」,理論概括的力度常常趕不上現實發展的速度。如果說文化產業是「朝陽產業」,動漫產業則是這輪朝陽上絢麗的霞 光。環顧當今世界,舉凡文化產業的大國和強國。必定擁有高度發達的動漫產業。當我們為躋身其中發奮圖強之際,卻發現自20世紀90年代以來,我國動漫業幾 乎還沒有推出過真正成功的作品,也還沒有創造出過有影響力的動畫明星。資金、技術、人才、創意、市場、體制、機制……面對諸多瓶頸,我們需要急起直追。各 個擊破。在這個過程中,融通中外、把脈實際的理論概括和總結,從具體路徑到發展戰略,始終為生機勃勃的實踐提供必不可少的智力支援。殷俊、譚玲博士在這個 領域的耕耘和開拓,為我們帶來的不只是許多難能可貴的啟示,更是一種可喜的期盼:隨著類似新銳的觀察和研究成果的不斷湧現,靠著從學理上汲取的源頭活水, 我國動漫產業將成長得更快、更高、更強。 目錄 緒論 第一節 動漫產業與文化「軟實力」 第二節 動漫及動漫產業的概念 第三節 動漫產業崛起的宏觀背景 第一章 動漫產業概述 第一節 動 漫文化與動漫產業 第二節 動漫產業的發展歷程 第三節 動漫產業的現狀及發展趨勢 第二章 國際動漫產業 第一節 歐美動漫產業 第二節 日本動漫產業 第三節 韓國動漫產業 第三章 動漫產業發展模式 第一節 政府發展模式 第二節 業界運營模式 第四章 動漫產業與民族文化 第一節 動漫產業與民族文化結 合的動因 第二節 動漫產業與民族文化結合的路徑 第五章 國內動漫產業發展路徑 第一節 產業要素分析 第二節 產業環境分析 第三節 產業環節分析參考 文獻